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Your business marketing may need 

a slathering of  "spicy mustard"!

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I am a marketing copywriter. I write content for businesses that 

help turn "tire-kickers" into customers, clients, and fans.

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~ Specializing in the Hospitality Industry ~

 

What if I told you you'd be reading about turnips in the following three paragraphs? Sure, a percentage of you will get really psyched---albeit a tiny percentage---and of those readers who never tire of reading about turnips (called Turnipites), how many of those people would you like to hang out with? Exactly ... none. They may not be your market.

 

Yes, I'm picking on turnips (and Turnipites), and here's why. I was once asked to be a judge at a turnip festival. Would you like to hear about it? I didn't think so. ​However, when one is assigned to write an article for a successful magazine about “What it's Like to Judge a Turnip Festival”, it's creatively sink or swim time. 

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So I swam. I decided to make my afternoon of judging turnips the most riveting and honest article I could. Because here's the thing. Readers will only be as engaged as you get them to be, and if they've started reading about you or your business, you've already grabbed them...and that is your sink-or-swim moment. Are you keeping the reader engaged? 

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You already have a business or a product that you feel passionately about, and your business needs to convey that passion to the rest of the world, including the Turnipites. It's something that AI doesn't do very well. That's where I can come in. Simply put, I create engaging content tailored to your business needs. Sometimes, your hard work needs a little “kick.” A dash of panache. Or as I call it...

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Bringing the spicy mustard! 

 

Although I specialize in writing copy for the hospitality industry, I have also written website content for various other industries, including artists, therapists, tech agencies, construction and landscaping companies, and even goat yoga! I've written about curing everything from anxiety to salmon, as well as the fine art of opening oysters and the less refined art of composting manure, for which I received a national writing award. Hey, if I can spread spicy mustard over manure (figuratively speaking), I can certainly get your website to stand out among your competitors. Want to see what we can accomplish together?  Let's find out!

 

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